One of the most important aspects of their studies is acknowledging the "rising class of professional blogger" who blog for corporations or business, as an official representatives.
For the 2009 State of the Blogosphere, they surveyed a total of 2,900 bloggers for the reason they maintain blogs:
• Hobbyists (72%)
• Part-Timers (15%)
• Corporate (4%)
• Self Employeds (9%)
11.000 blogs are connected via Lijit for Technorati's index, and those blogrolls connect to another 2.5 million blogs. So the connectivity of blogs is an expansive reservoir that cannot be underestimated.
One key statistic is the fact that reading blogs is second only to watching TV as the activity with the mist hours devoted to it week by week.For a brief look into Technorati's reports, visit The State of the Blogosphere 2009